Lookalike Audience is a great targeting option on Facebook. It allows you to reach people who are similar to customers that you already have, giving you the opportunity to gather new fans based on their demographic info.

To create Lookalike Audience:

  1. Go to Facebook Ad Manager.
  2. Open menu and click on Audiences under Assets:
    How to create Facebook Lookalike Audience
  3. Then click Create Audience and choose Custom Audience:
    How to create Facebook Lookalike Audience

  4. You then have to fill in the following info:
  • Source. This will be the basis that your lookalike audience will be modelled after.
  • Country. Only one country can be selected for each lookalike audience.
  • Number of audiences. This is only if you want to create more than one audience based on how close they are to the original audience.
  • Audience size. Must be between 1 and 10 percent of the total population in the country you choose, where 1 percent will be closest to your original source audience.

How to create Facebook Lookalike Audience


When everything’s ready, hit Create Audience.

All saved Audiences will be verified by Facebook. When they will be big enough and verified, you will see them in the targeting settings for each campaign.

Start analyzing your Facebook performance

Read also:
  1. How do I create a Facebook Audience?
  2. What’s Facebook Audience?
  3. How to measure effects of my ads on Facebook?