Below you’ll find a method for easily finding out.

Who are my top fans on Facebook?

Basically, top fans are the users that are most engaged with your communication. These are people who are vividly commenting, sharing, and liking your content.

What that also means is that these are people who like your brand and are willing to spread the good word about it publicly.

If you’re running a Facebook Page on your own, it’s likely that you know some of your top fans, especially if you’re moderating discussions below your posts. Some names will ring a bell if you see them once in a while.

But can you somehow see who your top fans are in a more organized way?

Sure you can!

What is Facebook’s top fan badge?

To help marketers identify their top fans, back in December 2019, Facebook introduced the top fans badge.

It was designed to enable marketers to

easily identify your most engaged followers and to encourage them to engage more on your Page.

You’ll see the badge next to people’s names both on a Page you manage as well as on other Pages if on them the “Top fan” badge was turned on.

Page owners can easily turn the top fan badge on and off (here is how you do that), and what’s interesting, they can also remove a badge from a top fan.

Not only Page owners make use of the “Top fan” badge – it also makes top fans stand out in the community. 

So the Facebook badge, by itself, encourages community building and increases engagement by rewarding active followers with a visible acknowledgment of their loyalty.

What you have to keep in mind, though, is:

• The badge is given to active users regardless of what their comments are about or their sentiment. There may be cases where a user who’s constantly complaining is granted a badge.
• People have to accept the “Top fan” badge – it won’t automatically be displayed next to a person’s name.
• Top fan and rising fan badges are now only available for:
  • Profiles with at least 10,000 followers
  • Profiles with professional mode and at least 100 followers

Another con of relying only on the Facebook badge is that you’re missing out on more information about your top fans. You only know who they are and that they exist.

And you can actually learn much more about your top fans on Facebook.

What exactly, and how do you do that?

How to find the top fans on your Facebook Page

What’s useful in finding your Facebook top fans are external social media analytics tools.

Many of them, including Sotrender, offer a list of fans. At Sotrender, for example, it’s called “Community ranking”. 

It’s a list of users regarding their exact interactions with your Page and content. 

Here at Sotrender, in your Community ranking you’ll find information such as:

• Whether your fan is a liker, debater, or just an occasional fan
• The number of days of each user’s activity 
• The number of reactions a user left
• The number of comments a user left
• The number of posts a user has published on your Page
• The number of multimedia items a user has added to your Page

That’s quite a lot, huh? 😉

In the list, users are sorted by the Interactivity Index metric, which is an aggregated engagement metric unique to Sotrender.

As you can see, Community ranking is only available for your own Facebook profile, as it’s based on non-public data (for example, reach). It’s a monthly ranking, so you won’t be able to track, for example, your top Facebook fans for a specific week or other custom periods.

How to use Community ranking in practice?

With Community ranking, you can see all your top fans at a glance.

However, this ranking can help you with completing other tasks and provide you with additional information.

Having said that, you can also use Community ranking to:

1. Organize contests and pick winners 
2. Appreciate or reward your top fans 
3. Better understand in which ways your fans engage with your communication
4. Adjust your social media strategy to your fans’ behavior and expectations

Like all social media data, it’s another piece of the puzzle that can help you get a better idea about your social media performance. Go beyond just finding your top fans’ names and brainstorm on how to use this information to craft your future strategy, not only for Facebook.

Start tracking your Facebook fans today

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Why having engaged Facebook fans is important

Growing your fan base is a necessity. However, it shouldn’t be a thoughtless process of just getting more and more fans.

Buying fans is also not a solution – we hope you know that by now. Bought fans are often fake accounts, and even if they’re real, they’ll never naturally engage with your content.

Engaged Facebook fans are important because these are people that aren’t only likely to buy your product, but also to become brand ambassadors. The latter is even more important, as people generally tend to trust their peers, friends, or family more than they trust brands or influencers. Once someone is enthusiastic about your brand and product and spreads the good word about it, both online and offline, your brand awareness can skyrocket.

That’s why we’d advise you to appreciate and reward your top fans on Facebook and other channels.

But how do you do that?

For example, each month you can reward a different fan by sending them a voucher, special discount code, or some free samples. You can also ask some of your top fans to become testers for your new products or invite them to your events (if you organize any). There is actually so much you can do, and it’ll pay off. Sometimes even a simple “Thank you” appreciation post mentioning a specific user will do – you can be sure they’ll be thrilled to be noticed by their favorite brand!

Rewarding Facebook top fans will usually be a relatively small investment for the majority of companies, while it’s so worth it.

7 ways to make your fans more engaged

Are you still fighting for your fans’ engagement?

Here are 7 proven methods of making your Facebook fans interact with your communication.

1. Post content that is easy to identify with. If people can easily relate to what your content is about, it’ll be much easier and natural for them to interact with it.
2. Analyze your top-posts and publish content that is similar to what previously engaged your audience the most. You don’t have to reinvent the wheel. If something works, it works.
3. Organize contests. Contests always attract new people and help boost interest in your brand. Always. 
4. Include user-generated content in your strategy. People love being noticed, so they will not only willingly create content for you, but then also share it and comment, spreading their positivity.
5. Ask questions. If you don’t ask your fans how they feel about a specific product or what they think about a specific subject, it may not always be clear to them that this is what you expect them to do.
6. Keep an eye on your competitors. If you feel that you’re done and need a little bit of inspiration, check what your competitors, or other companies, post on their Facebook Pages and what content is most engaging. If you already use a social media analytics app, you can easily check that without hours spent on scrolling competitor Pages.
7. Test, test, and test… If you’re not satisfied with your overall performance or just fan engagement, test various posting times, post types, content formats, post lengths, etc. Each company is different and has to find its own way to achieve its business and marketing goals.

Start analyzing and rewarding your top fans on Facebook now

Engaged fans can help your brand grow. Word-of-mouth marketing can be really powerful, and sometimes it’s better to invest in people that will become your brand ambassadors and enthusiasts rather than in Facebook ads people rarely care about.

Remember – to identify your most engaged fans, you can either use Facebook’s “Top fan” badge or external tools that’ll provide you with additional knowledge about your community, its behaviors, and preferences.

Appreciating and rewarding your Facebook top fans is definitely worth the effort, and building your brand around an engaged community is never a bad idea.