Social media managers have a time-consuming job to do. They need to optimize their brand’s social media profiles, produce quality content, and communicate effectively with their followers. That’s why they need to have access to the top social media management tools to help them manage their time better.
Why do I need these social media management tools?
As we mentioned in our post about essential Instagram tools for social media managers, professionally maintaining your social media isn’t easy. Your profile’s bio has to be perfectly tuned so that your target audience can find you easily. What’s more, your content must be interesting enough that your followers stay loyal and perceive your brand in the way you intended. So how can you manage to do that?
When it comes to content, it isn’t enough for social media managers to just come up with a good idea for a post. First of all, you have to plan your content strategy ahead of time. You also need to know what hashtags are relevant for your post and audience.
Social media management is a challenging job, but we compiled a list of tools that will make it a little easier. These tools can help you in a number of ways:
- Analyzing your social media profiles
- Engaging with fans
- Finding the best hashtags to use
- Sharing blog posts on social media
- Scheduling posts
- Planning your social media calendar
- Previewing your social media feed
Sotrender is a tool that can be used for analyzing Facebook, Instagram, Twitter, and YouTube. In addition to users analyzing their own profiles, they can add competitors’ profiles to benchmark their performance. To maximize efficiency, you can schedule autogenerated reports depending on the number of days you want to measure. Users can check the most popular metrics such as:
- Follower demographics
- Top-performing posts
Additionally, we’ve also added our own engagement metric known as the Interactivity Index which combines comments, shares, and reactions to a brand’s posts. Not every action is worth the same in terms of engagement. That’s why we made this metric that accounts for the weight of each action. This means that:
- 1 Like = 1
- 1 Comment = 4
- 1 Text comment = 8
- 1 Multimedia post = 12
- 1 Share = 16
However, we know that not every profile in a niche has the same amount of fans. Our Relative Activity Index adjusts for Page size. Using this metric, you can compare brand Pages on Facebook that have 2 million followers, as well as those with 50k.
What’s more, Sotrender can be used as a social inbox to engage with your fans on Facebook and Messenger. Users can moderate comments under sponsored and regular Facebook posts. Finally, you can use our moderation analytics to test the effectiveness of your social customer care strategy.
If you want to use Sotrender purely for analytics, the basic package starts at just $70 per month. This gives you 90 days worth of historical data with five users. You can even get up to 3 years’ worth of data and an unlimited number of users with the Pro and Enterprise packages.
Networking is a crucial part of establishing your place in the market. Customers look to brands they appreciate for their recommendations of other products and services. Ampjar could be especially helpful to those trying to get their content and brand in front of new audiences.
Ampjar is a tool that helps brands connect with other brands in order to help each other grow. Their platform helps you gain more visibility and increase your posts’ reach by inserting your best content into other brands’ emails, social feeds, and thank you pages.
Brands shouting out other brands can have a tremendous impact on reach and exposure – Ampjar does this automatically with the goal of helping you find your best customers.
Pricing for Ampjar starts at $22 per month, and they can even help you get set up with a free 30-minute phone call.
We know that using the right hashtags can make your tweets more visible. People won’t notice your posts if your hashtags are too general or irrelevant.
That’s why Hashtagify had to be mentioned as one of our top social media management tools. This Twitter tool allows you to create a profile for a hashtag so you can see what other hashtags are related to it. You can use it to research correlations between hashtags, trends, and even which Twitter influencers are using the hashtag. What’s more, you can use it to filter out unresponsive hashtags that you were thinking about using.
Using their hashtag analytics, you can monitor the reach of a given hashtag and what is the best time to post a tweet.
The personal package pricing starts at $29 per month. You to track two hashtags, have two Twitter users, and view the top 10 Tweeters per tracked hashtag. This gives you the opportunity to access 50,000 data points per tracker.
If you’re looking for something more serious, their business package starts at $86 per month. You can track two hashtags and have two Twitter users on the account, however, you have access to 200,000 data points per tracker. You’ll also be able to see the top 30 Tweeters per hashtag.
Most brands on social media immediately think of creating a Facebook Page, but they might not be aware of Pinterest’s potential. Did you know that 90% of weekly Pinterest users use the platform to decide what to purchase? Furthermore, according to Neil Patel’s Pinterest Marketing Guide, pins can be spread 100 times more than a tweet. Hopefully, you see the potential that Pinterest has for your social media marketing strategy.
Tailwind is a social media tool that’s helpful for marketing on Pinterest and Instagram. In general, small businesses, agencies, and bloggers use it.
Tailwind comes with a number of functions to help you work efficiently. For example, Tailwind’s SmartSchedule indicates when you should pin your posts according to when your audience is active.
If you have evergreen content you want to reshare, Tailwind will republish your top Pins with SmartLoop.
Social Web Suite
Sharing content from your blog is a practical way of engaging with your followers on social media. Blog posts help your followers acquire information about your product and their interests in your niche. Therefore, it’s important to use a social media management tool to properly share your content.
For those using WordPress, we recommend Social Web Suite. Social Web Suite helps users manage their WordPress posts and schedule them on their social media platforms such as Facebook, Twitter, and LinkedIn.
Social media managers who regularly schedule social media posts can save time and focus on other activities. You can use tags or categories from WordPress as hashtags on your posts to stay organized.
Social Web Suite allows you to use it as a social media calendar, which is easy to use and isn’t difficult to learn. The upside is that it also integrates your blog posts and RSS feeds, YouTube, Squarespace and more.
Hopper HQ is a relatively versatile social media management tool. It is somewhat similar to Social Web Suite as a calendar. However, it’s for a variety of posts. You can use Hopper HQ for social media planning, editing, and analytics.
What works well for Hopper HQ is their Instagram Grid Planner. It’s important to plan your Instagram feed ahead of time and consider how your posts fit together. Luckily, Hopper gives you the opportunity to work with an unlimited amount of teammates from your department. Your team can schedule and organize your Instagram feed more efficiently in this way.
Their calendar is fairly intuitive because you can simply drag and drop your posts. Bulk uploading is another key feature worth mentioning. You can upload 50 posts in bulk at once to save time. What’s more, if you’re working with cloud storage like Dropbox, you can integrate the two tools. The good news is that Hopper HQ can be integrated with more than 20 types of cloud services.
One of the issues with other tools is that you have to consider the aspect ratio of your posts. Again, Hopper HQ comes through with their tool. It can adjust image resolution according to the social media platform you’re using.
Finally, for the social media manager on the go, you can use their iOS app to manage your Instagram grid while you’re away.
Overall, this is a fairly good social media management tool, and the pricing starts at $19 for one Instagram, Facebook, and Twitter account.
In 2018, Twitter prohibited their users from sharing identical or almost identical tweets. This means that sharing evergreen content requires additional effort. It may seem like there’s only a finite amount of ways that you can paraphrase the content of your post, but this is where MeetEdgar comes in.
This tool is especially helpful for posting and reposting time-sensitive and evergreen content. It can generate quotes from you and schedule them as posts and tweets. Simply provide a link to the content you want to share and it will autogenerate variations based on how it scanned the content.
MeetEdgar categorizes your scheduling depending on the categories you set. You can categorize your posts based on content (blog posts), day of the week (Fridays), or another custom category.
What’s more, this tool gets bonus points for versatility. It also gives you the opportunity to:
- Edit videos and images
- Conduct A/B testing to see which social messages had higher traffic to your site
- Create a library of posts to reshare
MeetEdgar costs just $29 per month for 4 months for new clients, though it usually costs $49 per month.
Video content is an important component of many marketing campaigns on social media. We know that video content is the most engaging, especially on platforms like Instagram. According to Cisco, videos on social media get 1200% more shares compared to other posts. That’s why it’s important to use the right tool to create video content. One of the top social media management tools that’s affordable is Animoto.
Animoto helps you create videos that can be adjusted to different platform’s aspect ratios. You also acquire access to Getty Images, which means you don’t have to worry about copyright in your marketing campaign. You can even add your brand’s watermark or logo to establish ownership of the content.
Animoto is particularly trustworthy because they are the certified partner of LinkedIn, Instagram Partners, Twitter, YouTube, Facebook, and HubSpot.
Pricing for Animoto starts at $33 per month, and you’ll also get a lifetime license for your projects.
What else is there?
That’s our roundup of the top social media management tools that are affordable. Of course, there are many more tools out there, and we would appreciate any contributions to our list! Have you had any experience with any of the tools we’ve mentioned? Let us know. 😉