Every Instagram account can now be changed to a Business Profile. It’s not necessary, but this option offers insights about your followers and posts. It also becomes easier to promote selected posts directly in the app. So what do you need to do convert your profile into a Business profile? Open the Instagram App on […]

For years, users active on Instagram had to rely on external tools to analyze their profiles. Thankfully, the platform smartened up and introduced Business Accounts which contain Instagram Insights.

Making and posting a video is an excellent way to share a part of your business and life with the Instagram community.

You can either use Instagram Insights or an external tool of your choosing.

Instagram has its own metrics for tracking your business profile’s performance, although they are rather limited in scope.