Back in 2014, Instagram launched business accounts. They were designed to provide creators with additional tools for more effective account management. Surprisingly, some marketers still don’t know what exactly a business profile is, why they should be using it and how to run an Instagram business account analytics. So let’s clear up all those doubts! […]
If you are an Instagram user and if you treat your Instagram presence seriously, most probably you’d like to know if you’re successful in what you do and how your audience reacts to the content you publish. That’s why your Instagram data is worth its weight in gold.
Yes, and no. 😉 As you most probably know, you have access to your Instagram Insights only from your mobile app, and once you switch your profile to a Business Profile. However, there is now a way to see your Instagram data from a desktop device – via Facebook’s Creator Studio. Alternatively, there are also […]
Unfortunately, Instagram doesn’t allow you to easily download Instagram analytics from your account. You can open your Instagram Insights on your desktop or phone, but you can’t download a whole report. So then… what’s the solution?
As a business that wants to track your marketing progress, changing to an Instagram Business Profile is a must. We’ll guide you through creating a Business profile in just a few simple steps.
Instagram Insights has its own metrics for tracking your business profile’s performance. However, not every metric you come across is as crucial as you might think, vanity metrics are a thing, after all. In this post, we’ll tell you more about the specific Instagram metrics you should care about to improve your social media performance.
We’ve talked a dozen times about how important it is to plan marketing content ahead of time. Instagram is no exception here. Apart from just planning and preparing content for your Instagram profile, it’s often very useful also to have the possibility to schedule Instagram posts in advance. That way you don’t have to remember […]
For years, users active on Instagram had to rely on external tools to analyze their profiles. Thankfully, the platform smartened up and introduced Business Accounts which contain Instagram Insights.
Making and posting a video is an excellent way to share a part of your business and life with the Instagram community.
You can either use Instagram Insights or an external tool of your choosing.