It’s an important question to ask. It shows an awareness for how Facebook works and what is needed to succeed.
When should I post on Facebook?
The answer is simple: you should post when your fans are online and when they can see it and react to your content. But figuring this out can be a hassle. You need to know your fans very well, so you can find out when they will read your posts.
It’s not as difficult as it first seems – Facebook is ready to help with that. You can check Facebook Insights, where you can find a wide range of information about your page, the reach of your posts, and about your fans. If you want to know when your fans are online and when they react to your content – you have to click on ‘Insights,’ and then go to ‘Posts.’ Here you will find your daily activity with statistics about all your online fans per hour.
Here the graph displays the average, so you can see a general understanding of your fan activity.
However, this data isn’t always reliable. Just because users were online doesn’t mean that they will see your content and engage with it. If you want to find more reliable data about your fans, you need to use a social media analytics and moderation tool, like Sotrender. Tools like this feature data and charts with the activity of engaged fans, perfect for finding the best time to post. In Sotrender, you can filter between hourly and daily activity of engaged fans. Engaged fans are the ones who have performed at least one activity beyond liking the profile during the monitored period.
If you want to boost your engagement, you can interact with your fans using moderation for Facebook. You can use it to thank them for their feedback, answer questions, and respond to any issues they may have. There are other benefits to using Sotrender for moderating your Page, and you can read about them on our blog.