There’s no denying the fact: marketing is vital for nonprofits. Whether a charity needs to raise important funds, improve awareness of a cause or encourage local people to volunteer, marketing is the answer. It’s a huge driving force behind donations, and it can be incredibly powerful when it comes to shaping public discourse and making […]
You always hear the same phrase, “content is king”, in a hundred different variations. You spend so much time preparing your content strategy, study your audience demographics and interests, and create a whole content calendar just for them. You might even have hundreds of thousands of followers, but low reach and engagement, so what gives? […]
A small non-profit organization from Poland published a Facebook post that managed to collect the immense number of 2 million likes. How could this be possible? And what can small organizations and companies like Mother Power take from their successful story?