When we talk about engaged users, we’re talking about unique users who are engaging with your brand on social media. The more engagement and hype you generate around your fanbase, the easier it is to build a fanbase.

Engaged users are users who were in any way active on the Page in a given period of time.

Here is a list of actions that are all considered “activity” or included in “engagement” across Twitter, Facebook, and Instagram.


  • A user that mentioned a profile
  • Re-tweeted a brand’s tweet


  • Liked a post
  • Posted a comment
  • Created a post or posting multimedia
  • Shared Page content


  • Liked a post
  • Posted a comment
  • Saved content
  • Replied

Are you interested in finding out how your followers are interacting with your brand? Explore your social media performance in the app below.

Analyze your social media performance