Twitter metrics are the analytical indicators of your performance on Twitter. They help you see what you’re doing well and what needs improvement. They are essential in getting the most out of your twitter activities.
The metrics you should care about depend on your goals. But generally speaking, the most important ones are:
- Engagement.
- Reach.
- Tweet impressions.
That’s not the full picture however, and you’ll want to look at all your metrics to fully understand your performance. Each metric will tell you something different, or one will be more indicative of your performance than another.
You can check your metrics on Twitter Analytics, a free service provided by Twitter. However, if you want to go more in depth, you have to use an outside service to maximize your performance.
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