You can find analytics for YouTube through their internal service, YouTube analytics. It’s a good place to start when measuring your YouTube performance. But if you want more in-depth and informative data, you’ll need an external social media analytics tool, like Sotrender.

Where can I find YouTube Analytics?

You can find YouTube Analytics by going to this address: http://www.youtube.com/analytics. Or if you want to access it from YouTube, you can do the following:

  • Sign in to your YouTube account.
  • Click on your account icon, then click ‘Creator Studio’.
  • On the left side, click ‘Analytics’.

When you enter, you’ll be greeted with the Overview report, a summary of your YouTube performance. Here you’ll find basic data concerning these metrics:

  • Performance metrics, including watch time, views, and earnings (if applicable) for your content.
  • Engagement metrics, including metrics such as likes, dislikes, comments, shares, and favorites.
  • Top 10 content displays your top 10 pieces of content for your channel.
  • Demographic info about your viewers.
  • Discovery, which displays the metrics for top playback locations and top traffic sources by watch time.

YouTube Analytics offers a lot to it’s users, and is a great place to start understanding how you are performing. But if you want more depth and tips on how to improve, try using Sotrender.

Start analyzing your YouTube profiles with Sotrender's 2-week free trial!

Read also:
  1. How do I check the results of my activities on YouTube?
  2. What YouTube metrics should I care about?
  3. How do I measure the effects of my ads on YouTube?

Author

Magdalena Poprawa

Content Marketer

Law and communication design student, in love with social media law, coffee and Disney movies.