Every marketer knows that there is a constant struggle to grow the audience, drive traffic and conversions, and deliver killer content. Social media and Facebook, in particular, is one of the key elements of any marketing campaign. Whether you are a marketer or business owner, the question that often arises is how to improve your […]

Despite recent media attention about Facebook, the platform is still the most popular social network on the planet. Founded in 2004 as a social platform for college students, Facebook has grown to over 1 billion users around the world making it a powerful marketing tool for businesses across the globe. With so many businesses competing […]

If someone follows you on Facebook, that means  that they are following your updates, posts and they will get to see your activity in their News Feed. When you are friends with someone, they automatically follow you. However, people who aren’t your friends can also follow you – depending on the privacy settings you have on. In […]

On Facebook, the option to “Download Images” was introduced a few years ago. You can basically do this by just going to the image and clicking on “Options” in the bottom right corner or on the three dots on the top right in the app. Just like Instagram and taking screenshots of posts there, there’s […]

Here’s how you can do it in three easy steps: Go to the Twitter Apps page Click on Connect to Facebook Authorize the application by logging in to your Facebook account if you’re not already logged in permanently – it is 2017 after all. This will connect your Twitter account with your Facebook one! You […]

Ever feel like someone on your friend’s list has been recently annoying you with certain posts or spamming statuses with quotes about love and life (usually recent break-up passive aggressive shade) which you don’t want to see? Facebook has the solution to that. You can, just like in a normal relationship, take a break from […]

So you’ve tried everything and still want to try something new. What comes to mind other than Facebook groups to promote your business – another excuse to spend more time on Facebook right? It really comes down to a few factors:  Does the group meet your target audience? Do the rules of the group allow […]

You can check your likes on Facebook with the specific profiles really easily! Here’s how you can do it in two simple steps. Go to the Business Manager page of Facebook and access your Page. Next, go to the Settings tab in the top right corner as seen below (image edited for size convenience) then […]

The Affinity Index, also called the ‘efficiency indicator’, describes the degree to which a target audience matches to the entire population of an analysed platform. Sotrender uses the Affinity Index mainly in reports like our “Audience Scan”. It demonstrates how much a selected feature/category matches to the target audience and how much it corresponds to […]

After launching Instagram Stories in August 2016 and Messenger Day in early March 2017, Facebook launched the Stories feature on their platform as well in the end of March of this year. Facebook stories are similar to Instagram and original Snapchat stories in which they are on a profile for 24 hours, are generally pictures […]