One of the necessary functions of any social media analysis tool is ready-to-read reports and datasets. How else are you going to understand if your social media strategy worked out or not?

Engagement is a metric that you have definitely heard of. But how exactly is it calculated on Facebook and in Sotrender? Which one is easier to understand while providing a fuller picture?

The Affinity Index also called the ‘efficiency indicator’, describes the degree to which a target audience matches the entire population of an analyzed platform.

Calculating response time is straightforward in Sotrender. It’s a metric that we use for Facebook and Twitter, and we’ll show you how it looks for both platforms. Basically, it’s the time between when a user posts a comment on your post and the time it takes you to answer them. Keep in mind that we […]

To find a user’s comments on Facebook, you typically have to scroll through several blocks of comments. Obviously, this is an inconvenience to busy social media managers. For one, it can take up time that you might not necessarily have. Also, you might be missing out on a few comments by the same user because […]

You’ve followed the best practices for social customer service and care on Facebook. But how can you be sure that your social customer care strategy was a success? Obviously, you need some type of statistics on Facebook comments to test your efforts.

Just because it’s possible to buy Facebook comments and likes doesn’t mean you should. Instead, you should focus on building a loyal fanbase that will be willing to engage with you. 

It can be difficult to efficiently manage comments on Facebook Ads if you haven’t done it before. You might feel overwhelmed by the number of responses, and you might not be sure how to handle some types of comments. Here’s a quick guide on how you can reply to and manage comments on your Facebook […]

No, you can’t. Deleting content on Facebook is an irreversible action and after you delete a post or a comment you can neither check what was deleted nor who deleted it. The content will simply disappear. 

Yes. The user who wrote the comment and their friends will still see the comment after we hide them. However, no one else will see the comment anymore. Therefore, it might be tempting to hide any comment which we find threatening to our brand or that we simply feel uncomfortable answering. From the brand reputation […]