You decided that it’s a good idea to advertise on Facebook, but now you have to decide how your ad should look like. Picking the right ad type means that you’ll have to really understand the similarities and differences between Facebook ad formats. We’ll help you make the right choice in this article.

Calling all social media managers, marketers, and those that work with social media analytics: this is not a drill. Facebook Analytics is going away this year.  That doesn’t mean it’s time to panic, though.

One of the necessary functions of any social media analysis tool is ready-to-read reports and datasets. How else are you going to understand if your social media strategy worked out or not?

Engagement is a metric that you have definitely heard of. But how exactly is it calculated on Facebook and in Sotrender? Which one is easier to understand while providing a fuller picture?

The Affinity Index also called the ‘efficiency indicator’, describes the degree to which a target audience matches the entire population of an analyzed platform.

Calculating response time is straightforward in Sotrender. It’s a metric that we use for Facebook and Twitter, and we’ll show you how it looks for both platforms. Basically, it’s the time between when a user posts a comment on your post and the time it takes you to answer them. Keep in mind that we […]

To find a user’s comments on Facebook, you typically have to scroll through several blocks of comments. Obviously, this is an inconvenience to busy social media managers. For one, it can take up time that you might not necessarily have. Also, you might be missing out on a few comments by the same user because […]

You’ve followed the best practices for social customer service and care on Facebook. But how can you be sure that your social customer care strategy was a success? Obviously, you need some type of statistics on Facebook comments to test your efforts.

Just because it’s possible to buy Facebook comments and likes doesn’t mean you should. Instead, you should focus on building a loyal fanbase that will be willing to engage with you. 

It can be difficult to efficiently manage comments on Facebook Ads if you haven’t done it before. You might feel overwhelmed by the number of responses, and you might not be sure how to handle some types of comments. Here’s a quick guide on how you can reply to and manage comments on your Facebook […]