Despite recent media attention about Facebook, the platform is still the most popular social network on the planet. Founded in 2004 as a social platform for college students, Facebook has grown to over 1 billion users around the world making it a powerful marketing tool for businesses across the globe. With so many businesses competing […]
You might be wondering: “what’s the difference between managing my Page and my Ads? Some users may not require an explicit page role but only an ad one for their job requirement and responsibilities. As with the Page Roles, the Ad Account roles can be added easily, this time using the Ad Account Settings in […]
You can analyse conversions on Facebook Pixel in Ads Manager. After creating your advert, you’ll receive relevant columns in Advert Manager to track your conversion, including Cost per selected action and Results – the number of desired actions (e.g. website conversion, checkout or registration). Read more: What is Video Crossposting? How can I create Facebook […]
Facebook Pixel can track two types of conversions: standard and custom events.
The Video Crossposting feature lets you share your videos on all Pages that belong to the same Business Manager. A video uploaded on one Page can be crossposted to any of the other Pages that meet the requirements. You are also provided with video metrics (in Page Insights) across all Pages that used the same […]
There are two different options for creating a Facebook advertisement — the Facebook ads creator and the Power Editor. If you’re a beginner in Facebook advertising, use the Facebook ads creator (Power Editor is better for more advanced users). If you want to start your promotion campaign, you need to follow these steps:
This question is tricky and there is no universal answer. Before you decide to either manage your activities alone or hire a professional, you should take a few factors into consideration:
There are 2 ways to connect your Page to a Business Manager account.
Business Manager will allow you to manage the people, accounts, and Pages that you and your company works with in one place. To create a Business Manager account, you have to do the following:
The easiest way of measuring the effects of you ads on Facebook is to check out Adverts Insights in Adverts Manager. In Ads Manager, follow these steps: