Every social media marketer needs to know how to create a report about their ad campaigns. It’s the only way that you can really be sure that your ad campaign was worth the investment. To do that well, you need to know how to navigate Facebook Ads analytics, where to find the most important metrics, […]

Once you start incorporating paid advertising into your Facebook strategy, you may happen to have quite many doubts and questions.  Some of them will be most probably related to the real costs of your campaigns. Am I spending too much? Is my cost per click on a reasonable level? And finally, what should be the Facebook […]

You probably know that there are some Facebook Page roles that have access to just about every setting, while some can only manage analytics or ads. In this post, we’ll show you how you can change or add permissions for Facebook ads on your Page.

The most important part of Facebook ads is ad targeting. It’s the biggest advantage of using Facebook for advertising – you can make your ads appear only to your desired audience. We’ll help you figure out which Facebook targeting options will be the most useful for your Facebook ads.

You’re ready to start making Facebook ads but you’re not sure how to actually set them up yourself. No worries! We’ve prepared this article to teach you how to start advertising on Facebook to easily meet your business goals. Let’s get started!

You decided that it’s a good idea to advertise on Facebook, but now you have to decide how your ad should look like. Picking the right ad type means that you’ll have to really understand the similarities and differences between Facebook ad formats. We’ll help you make the right choice in this article.

Despite recent media attention about Facebook, the platform is still the most popular social network on the planet. Founded in 2004 as a social platform for college students, Facebook has grown to over 1 billion users around the world making it a powerful marketing tool for businesses across the globe. With so many businesses competing […]

You can analyse conversions on Facebook Pixel in Ads Manager. After creating your advert, you’ll receive relevant columns in Advert Manager to track your conversion, including Cost per selected action and Results – the number of desired actions (e.g. website conversion, checkout or registration). Read more: What is Video Crossposting? How can I create Facebook […]

Facebook Pixel can track two types of conversions: standard and custom events.

The Video Crossposting feature lets you share your videos on all Pages that belong to the same Business Manager. A video uploaded on one Page can be crossposted to any of the other Pages that meet the requirements. You are also provided with video metrics (in Page Insights) across all Pages that used the same […]