We marketers continuously wonder: what can I do differently to reach my audience better? Maybe I should start creating different types of content? Or publish it more often? And even though the times of obsessively checking the best time to post on any social media channel have passed, every now and then we’re still asking […]
If you are an Instagram user and if you treat your Instagram presence seriously, most probably you’d like to know if you’re successful in what you do and how your audience reacts to the content you publish. That’s why your Instagram data is worth its weight in gold.
Yes, and no. 😉 As you most probably know, you have access to your Instagram Insights only from your mobile app, and once you switch your profile to a Business Profile. However, there is now a way to see your Instagram data from a desktop device – via Facebook’s Creator Studio. Alternatively, there are also […]
Instagram Insights has its own metrics for tracking your business profile’s performance. However, not every metric you come across is as crucial as you might think, vanity metrics are a thing, after all. In this post, we’ll tell you more about the specific Instagram metrics you should care about to improve your social media performance.