Back in 2014, Instagram launched business accounts. They were designed to provide creators with additional tools for more effective account management.  Surprisingly, some marketers still don’t know what exactly a business profile is, why they should be using it and how to run an Instagram business account analytics. So let’s clear up all those doubts! […]

No matter if you’re a brand owner or an influencer, your Instagram engagement is something that most probably keeps you up at night from time to time.  Ultimately, engagement is an end goal for many Instagram creators. So you should know how you can increase it but also, how to measure your Instagram engagement easily.  […]

Once you decide to run an Instagram profile, one of the key aspects will be the content you publish. It has to be well thought out and planned, but that won’t guarantee you success. What is equally important is your audience, and more precisely, their reactions to your content.  Let’s see then what are the […]

Understanding who your Instagram followers are is key to being successful on the platform. Without extensive knowledge about your audience, you won’t be able to create content that answers their needs and interests. Where to start? The first thing you should be checking is your Instagram follower demographics. What is Instagram follower demographics analysis? Analyzing […]

Unfortunately, Instagram doesn’t allow you to easily download Instagram analytics from your account. You can open your Instagram Insights on your desktop or phone, but you can’t download a whole report. So then… what’s the solution?

To make a definitive plan for your Instagram marketing strategy, you’ll want to track a variety of follower metrics. Luckily, getting the hang of Instagram analytics won’t take you too long with the right guidance! We’ll explain how you can use Instagram’s built-in tool and a third-party application to track Instagram followers, their demographic data, […]