Lookalike Audience is a great targeting option on Facebook. It allows you to reach people who are similar to customers that you already have, giving you the opportunity to gather new fans based on their demographic info.

A Facebook Audience is a group of users that you can use to target your ads with. It’s a list that you make through Facebook that will help streamline your targeting activities.

This question is tricky and there is no universal answer. Before you decide to either manage your activities alone or hire a professional, you should take a few factors into consideration:

Yes, you should. Some of them might offer useful feedback or good advice. And don’t just moderate such positive posts; be sure to reply as well. Interacting with your audience will be appreciated. Feedback won’t always be positive, so be prepared for judgmental opinions and unhinged hatred. These are the comments you have to moderate. […]

There are 2 ways to connect your Page to a Business Manager account.

  Business Manager will allow you to manage the people, accounts, and Pages that you and your company works with in one place. To create a Business Manager account, you have to do the following:

Your decision should depend on a few things:

Facebook Audience is a group of Facebook users that you can use to target your ads. Such a group can be created from data collected by your customer management, mailing system, an Audience Scan at Sotrender or based on the behaviours of your users on your website, app, or game.

Targeting on Twitter lets you specify your ads to the people you want to reach. Whether you want to reach a niche group or connect with people all around the world, you have a variety of options to choose from:

A crucial part of any business campaign is measuring the effects, drawing conclusions, and planning your next steps. Social media marketing has a huge advantage: you can measure almost everything with any number of tools.