Posts tagged with advertising

What are Instagram Carousel and Multi-image posts?

Instagram Carousel posts are the ad variety of a hybrid type of post of both video and image types (multi-image or video posts). You can add up to 10 images and/or videos in one large post.

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How can I make money on Youtube?

There are a few ways to get paid for what you do and publish on Youtube.

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How do I check the number of conversions on Facebook Pixel?

You can analyse conversions on Facebook Pixel in Ads Manager. After creating your advert, you’ll receive relevant columns in Advert Manager to track your conversion, including Cost per selected action and Results – the number of desired actions (e.g. website conversion, checkout or registration). Read more: What is Video Crossposting? How can I create Facebook […]

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What kind of conversions can Facebook Pixel track?

Facebook Pixel can track two types of conversions: standard and custom events.

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What is Video Crossposting?

The Video Crossposting feature lets you share your videos on all Pages that belong to the same Business Manager. A video uploaded on one Page can be crossposted to any of the other Pages that meet the requirements. You are also provided with video metrics (in Page Insights) across all Pages that used the same […]

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What’s Facebook Lookalike Audience?

Facebook Lookalike Audience is a group of Facebook users that you can use for targeting your ads. This type of targeting allows you to reach people who are similar to customers that you already might have (for example people who are similar to those, who purchased my product in last month).

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How to create Facebook Lookalike Audience?

Lookalike Audience is a great targeting option on Facebook. It allows you to reach people who are similar to customers that you already have, giving you the opportunity to gather new fans based on their demographic info.

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How do I create a Facebook Audience?

A Facebook Audience is a group of users that you can use to target your ads with. It’s a list that you make through Facebook that will help streamline your targeting activities.

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Should I manage my ads on Facebook alone or should I hire an agency?

When you’re thinking about advertising on Facebook, you could think about three models (click to go to specific sections): Managing by yourself Hiring a freelancer Hiring an agency All three solutions will have positive and negative sides and balance of those should help to make the right decision for you and your business. 1st Solution […]

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How to start advertising on Facebook?

There are two different options for creating a Facebook advertisement — the Facebook ads creator and the Power Editor. If you’re a beginner in Facebook advertising, use the Facebook ads creator (Power Editor is better for more advanced users).  If you want to start your promotion campaign, you need to follow these steps:

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