Do you want to embody new creative ways to engage your Instagram followers? Is one picture not enough for what you want to share with your audience? Do you need to introduce an offer through a variety of images? If you answered ‘yes’ at least once, then an Instagram carousel post might be something for […]

Instagram ads are a great way to reach new users who might be interested in your content. They can appear in Stories, your Explore page, and in your Feed. But have you wondered how you can reach a specific portion of Instagram users using your ads? What kind of targeting options are available on Instagram, […]

So you’d like to set up some ads on Twitter? The first step is deciding whether or not you want to manage Twitter ads on your own or have someone do that for you. There are a few factors that you should take into account when making that decision.

You know that Facebook ads are worth the hype, but you don’t know who should be in charge of them: you, a freelancer, or another agency. In this article, we’ll explain whether it’s worth it to manage your Facebook ads alone or hire someone to do that for you.

You’re ready to start making Facebook ads but you’re not sure how to actually set them up yourself. No worries! We’ve prepared this article to teach you how to start advertising on Facebook to easily meet your business goals. Let’s get started!

There are a few ways to get paid for what you do and publish on Youtube.

You can analyse conversions on Facebook Pixel in Ads Manager. After creating your advert, you’ll receive relevant columns in Advert Manager to track your conversion, including Cost per selected action and Results – the number of desired actions (e.g. website conversion, checkout or registration). Read more: What is Video Crossposting? How can I create Facebook […]

Facebook Pixel can track two types of conversions: standard and custom events.

The Video Crossposting feature lets you share your videos on all Pages that belong to the same Business Manager. A video uploaded on one Page can be crossposted to any of the other Pages that meet the requirements. You are also provided with video metrics (in Page Insights) across all Pages that used the same […]

Facebook Lookalike Audience is a group of Facebook users that you can use for targeting your ads. This type of targeting allows you to reach people who are similar to customers that you already might have (for example people who are similar to those, who purchased my product in last month).