Metrics on Twitter are similar to metrics in other social media, although the labels for these metrics may be different.
You can access Twitter analytics from a few places, as long as you are signed into your Twitter account.
Twitter offers multiple solutions and tools to help you manage your organic and paid activity. Platform that is available for all users and summarise actions and results of their profiles is Analytics.
A crucial part of any business campaign is measuring the effects, drawing conclusions, and planning your next steps. Social media marketing has a huge advantage: you can measure almost everything with any number of tools.
Twitter metrics are the analytical indicators of your performance on Twitter. They help you see what you’re doing well and what needs improvement. They are essential in getting the most out of your twitter activities.
To check the results of your Twitter activity, you have two options. The first is free and offers the basics. The second option is paid but gives you much more data and information.