Analyzing what your competitors are up to is not just recommended, but a must. Knowing what content actually gets them attention and engagement will help you plan your own content strategy. To cut a long story short, researching your competitors’ successes and failures can only help you improve and get ahead. We’ll show you how […]
Unlike in many other tools, there is no limit to the number of automatic reports you can generate using Sotrender. All users can generate automatic reports whenever they have a need for them, and it will not cost them anything extra. Even scheduled (recurring) reports are free, so there’s no need to worry about being […]
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You might have noticed that Sotrender’s packages have changed recently! We have adjusted our packages to reflect the number of users that can access an account in Sotrender. Here’s a short breakdown of how many users can use each package in Sotrender.
As of 2021, Sotrender can analyze four major social media platforms: Facebook, Twitter, Instagram, and YouTube. We’ll quickly break down some of the information that you’ll be able to acquire using Sotrender. Facebook You can connect your Facebook Page(s) to your Sotrender account pretty easily. Whether you have a single Page that you run on […]
There are many social media analysis and social inbox tools available, so how would Sotrender be a better fit for you than other platforms? Let’s go over what makes Sotrender different. Intuitive UI When using Sotrender, you won’t be overwhelmed by the user interface. Actually, it’s easy to use and you will quickly familiarize yourself […]
Engagement is a metric that you have definitely heard of. But how exactly is it calculated on Facebook and in Sotrender? Which one is easier to understand while providing a fuller picture?
Yes, we have additional reports that will answer a variety of questions for you. Here is a list of the reports that you can choose from: Reports available in the application Some of our reports require you to have an account in our application. You will need to connect your business social media profiles in […]
We know that it takes very little effort for a follower to like our post, but sharing or retweeting is an active form of interaction. So we don’t get the full picture when we see the level of engagement in Instagram Insights, because it treats likes, comments, and shares in a similar way. The same […]
Interactivity Index (or InI, as we call it for short) is a composite activity indicator on a Facebook Page. In short, it is a sum of activities, but the behaviors that we sum are weighted according to how active the user’s engagement is.