It’s not always possible for just one marketer to manage an entire company’s Twitter account. Actually, it might be the case that one marketer in your department is especially good at preparing and analyzing ads, while another is the more creative one that prepares the copy and visuals. That’s why it makes sense to have […]

Similarly to Facebook Roles, Twitter offers your business the chance to assign different roles to users for managing ad accounts in order to enhance reliability and security. The main advantage presented is that different people will receive different roles through their regular accounts without having to provide the @handles main account password. Another benefit is […]