Instagram has its own metrics for tracking your business profile’s performance, although they are rather limited in scope.
A follower on Instagram is someone who has selected the Follow button on your profile. This means that when you post something, it will appear in their feed. They have taken time out of their day to follow you and get updates from you. So as long as you provide the goods, they’ll pay attention.
Instagram is currently one of the most popular social media platforms. Users can take, edit, and share photos or videos, and comment on them. Instagram has a billion users around the world every month, with over 80% of these users being from outside of the US.