Understanding who your Instagram followers are is key to being successful on the platform. Without extensive knowledge about your audience, you won’t be able to create content that answers their needs and interests. Where to start? The first thing you should be checking is your Instagram follower demographics. What is Instagram follower demographics analysis? Analyzing […]

If you’re an active Instagrammer, you probably pay a lot of attention to your follower base. You know that this is definitely something to keep an eye out for. If you have a decent follower count, it can really support your brand awareness, popularity, and eventually, business growth.

Instagram Insights has its own metrics for tracking your business profile’s performance. However, not every metric you come across is as crucial as you might think, vanity metrics are a thing, after all. In this post, we’ll tell you more about the specific Instagram metrics you should care about to improve your social media performance.

A follower on Instagram is someone who has selected the Follow button on your profile. This means that when you post something, it will appear in their feed. They have taken time out of their day to follow you and get updates from you. So as long as you provide the goods, they’ll pay attention.

Instagram is currently one of the most popular social media platforms. Users can take, edit, and share photos or videos, and comment on them. Instagram has a billion users around the world every month, with over 80% of these users being from outside of the US.