Before you spend money on Facebook ads, try exporting data from Facebook Insights first. What’s more, you can find out a lot about your audience and their behaviour by generating a Facebook Page report.

To check your Facebook Page stats you need to fulfill one condition: your Page must have more than 30 fans. After this threshold, you’ll get access to Facebook Insights.

Checking your Facebook Insights will help you understand and improve your performance. Using it will help you stay aware of content that your fans like and help you avoid under-performing content.

Facebook Insights and it’s terminology can often be hard to understand. But it becomes much easier when you know which metrics to follow (read more about finding metrics here).

Sotrender needs access to your personal account to gather data from Facebook Insights, which gives you detailed statistics about your Pages. After authorisation we don’t have access to your private data such as private messages and public activity. We don’t gather any data about your activities on your personal profile.