Starting advertising on Facebook is relatively easy. But it’s always better to prepare things in advance to make things smoother.
By including ads in your marketing strategy, you can reach different types of goals than without them. Different types of ads will encourage people to do different things – ads inviting users to visit your website won’t be the same as ads in which you ask them to like your page.
As of the first quarter of 2016, Facebook has 1.65 billion monthly active users. It’s a massive audience, which means that most of them probably won’t see your posts. The only way to guarantee that your desired audience sees your posts is to use Facebook Ads.