Trying to reach a specific demographic on social media? There’s hardly a better platform for advanced targeting than Facebook. So if your plan is to reach the right target audience, we definitely recommend that you start advertising on Facebook in 2021.
We’ll briefly explain why you should advertise on Facebook to really expand your reach.
Is advertising on Facebook worth it?
First of all, I can’t believe people are still asking this in 2021. 😉 Let’s consider the stats to see why you should seriously consider advertising on Facebook:
- Facebook has around 2.8 billion monthly active users
- Those users spend around 30 minutes a day on Facebook
- In Q2 2019, mobile advertising revenue accounted for 94% of Facebook’s advertising revenue
Even with just a few of those stats, it’s not surprising that so many marketers invest their time and effort into creating ads for social media platforms.
With Facebook Ads, you choose the type of people you want to reach and Facebook guarantees that your post will appear in their feed.
When seeing ads alongside posts from friends and family, people are more likely to consider the ad and give it their attention. However, there is always a ‘sponsored’ tag that appears in the ad, informing users that it is an ad.
Facebook also lets you see how well your ad is performing. Measuring, analyzing, and reacting will help you to do better in the future. Keep in mind that your page will change along with your audience, so you can’t let it stagnate.
If you want to learn more about Facebook marketing and how to create, analyze, and optimize your Facebook ads, we recommend reading more of the content on our blog and Knowledge Base.