Is your company lagging behind your business rivals in terms of revenues? Would you like to get ahead of them and perhaps even be the leader in your market niche? Yes, you need to track your customers and understand the things that will influence them to buy more. But more importantly, you need to track […]

Whether you are a blogger or digital marketer, you will agree that it’s challenging to introduce your brand to the world at large. The competition is getting fierce, and it’s important to use all tools possible to be one step ahead of your rivals.

Instagram Carousel posts are the ad variety of a hybrid type of post of both video and image types (multi-image or video posts). You can add up to 10 images and/or videos in one large post.

Facebook gives you the option to assign several people to manage your Page. Facebook page roles assign different privileges and permissions to different roles depending on what actions they will be allowed to perform. These vary between the Admin role which gives total control over the page (including managing Page Roles) and Analyst role which […]

The Video Crossposting feature lets you share your videos on all Pages that belong to the same Business Manager. A video uploaded on one Page can be crossposted to any of the other Pages that meet the requirements. You are also provided with video metrics (in Page Insights) across all Pages that used the same […]

Facebook Lookalike Audience is a group of Facebook users that you can use for targeting your ads. This type of targeting allows you to reach people who are similar to customers that you already might have (for example people who are similar to those, who purchased my product in last month).

Lookalike Audience is a great targeting option on Facebook. It allows you to reach people who are similar to customers that you already have, giving you the opportunity to gather new fans based on their demographic info.

A Facebook Audience is a group of users that you can use to target your ads with. It’s a list that you make through Facebook that will help streamline your targeting activities.

When you’re thinking about advertising on Facebook, you could think about three models (click to go to specific sections): Managing by yourself Hiring a freelancer Hiring an agency All three solutions will have positive and negative sides and balance of those should help to make the right decision for you and your business. 1st Solution […]

A Twitter Web Tag is a piece of HTML that you implement in your website to enable measuring the results of your Promoted Tweets. Creating a tag takes just a few minutes. So what do you need to do?