Interactivity Index (or InI, as we call it for short) is a composite activity indicator on a Facebook Page. It helps you to see which content was the most engaging (including different weights of different kinds of activities). A more detailed description of InI can be found on our blog.

Author

Małgorzata Walendziewska

CMO

10+ years of an experience in social media. Love challenges, learning new stuff, meeting people. Always on the run.