We know that it takes very little effort for a follower to like our post, but sharing or retweeting is an active form of interaction. So we don’t get the full picture when we see the level of engagement in Instagram Insights, because it treats likes, comments, and shares in a similar way. The same […]
Interactivity Index (or InI, as we call it for short) is a composite activity indicator on a Facebook Page. In short, it is a sum of activities, but the behaviors that we sum are weighted according to how active the user’s engagement is.