Targeting on Twitter lets you specify your ads to the people you want to reach. Whether you want to reach a niche group or connect with people all around the world, you have a variety of options to choose from:

The answer to this question will depend on your marketing and PR strategy. However, there are a few groups of people who you should follow no matter what. Follow these rules to ensure that your business is kept up to date.

For Instagram, targeting options available on Facebook are also available on Instagram. That’s because since 2012 Instagram is also a part of the Facebook family. So now Instagram Ads has the same various options as Facebook.