Every social media marketer needs to know how to create a report about their ad campaigns. It’s the only way that you can really be sure that your ad campaign was worth the investment. To do that well, you need to know how to navigate Facebook Ads analytics, where to find the most important metrics, […]

We often come across questions like “should I buy followers on Instagram?” and “is it a good idea to buy Instagram likes?” In general, people who ask these questions are looking for ways to quickly increase their reach and improve their business results. We’ll address some of the issues with buying Instagram likes.

Content marketers tend to rely on native social media analytics to make decisions about their content strategy. However, many of these tools don’t answer some of the more difficult questions. This is where AI and machine learning come in, and can answer nuanced questions about your content strategy.