The most important part of Facebook ads is ad targeting. It’s the biggest advantage of using Facebook for advertising – you can make your ads appear only to your desired audience. We’ll help you figure out which Facebook targeting options will be the most useful for your Facebook ads.
Lookalike Audience is a great targeting option on Facebook. It allows you to reach people who are similar to customers that you already have, giving you the opportunity to gather new fans based on their demographic info.