You can analyse conversions on Facebook Pixel in Ads Manager. After creating your advert, you’ll receive relevant columns in Advert Manager to track your conversion, including Cost per selected action and Results – the number of desired actions (e.g. website conversion, checkout or registration). Read more: What is Video Crossposting? How can I create Facebook […]

Facebook Pixel can track two types of conversions: standard and custom events.

Creating Facebook Pixel only takes a few steps. First, make sure that no one you work with has already done it – you are allowed to have only one FB Pixel created for an ad account. You can check it in Ads manager.

Facebook Pixel is a few lines of code that you can insert into your website code. Use it to track conversions, create new audiences, and get insights about the usability of your website by tracking your audience behaviour.