The most important part of Facebook ads is ad targeting. It’s the biggest advantage of using Facebook for advertising – you can make your ads appear only to your desired audience. We’ll help you figure out which Facebook targeting options will be the most useful for your Facebook ads.

The Video Crossposting feature lets you share your videos on all Pages that belong to the same Business Manager. A video uploaded on one Page can be crossposted to any of the other Pages that meet the requirements. You are also provided with video metrics (in Page Insights) across all Pages that used the same […]

Facebook Lookalike Audience is a group of Facebook users that you can use for targeting your ads. This type of targeting allows you to reach people who are similar to customers that you already might have (for example people who are similar to those, who purchased my product in last month).

Lookalike Audience is a great targeting option on Facebook. It allows you to reach people who are similar to customers that you already have, giving you the opportunity to gather new fans based on their demographic info.

A Facebook Audience is a group of users that you can use to target your ads with. It’s a list that you make through Facebook that will help streamline your targeting activities.

Facebook Audience is a group of Facebook users that you can use to target your ads. Such a group can be created from data collected by your customer management, mailing system, an Audience Scan at Sotrender or based on the behaviours of your users on your website, app, or game.