Instagram Carousel posts are the ad variety of a hybrid type of post of both video and image types (multi-image or video posts). You can add up to 10 images and/or videos in one large post.

A crucial part of any business campaign is measuring the effects, drawing conclusions, and planning your next steps. Social media marketing has a huge advantage: you can measure almost everything with any number of tools.

Facebook counts post clicks, our indicator counts only post activities (likes and comments) as well as posts on a Page.

Engaged users are users who, in a given period of time, were in any way active on the Page.

Interactivity Index is made by our analytics indicator that measures engagement from a brand new perspective. InI (as we call Interactivity Index for short) differentiates different kinds of activities by assigning them weights in accordance to their importance to the Page.

No. Sotrender can help you to better understand the behaviours of users on your profiles (i.e. we measure different kinds of engagement), what they like, what they are interested in (content that engages them the most) or the times where they are the most active on social media.