Instagram’s advertising is done through Facebook’s existing ad platforms. This is because Instagram was bought by Facebook in April 2012 and they thought it best if Instagram ads were integrated with their platforms (Facebook Ad panel, Power Editor). Creating Instagram Ads is basically the same as creating Facebook Ads with just a few changes when […]

There are 2 ways to connect your Page to a Business Manager account.

  Business Manager will allow you to manage the people, accounts, and Pages that you and your company works with in one place. To create a Business Manager account, you have to do the following:

Business Manager is a single interface for enterprises and agencies to manage multiple ad campaigns and pages for their business.

To check your Facebook Page stats you need to fulfill one condition: your Page must have more than 30 fans. After this threshold, you’ll get access to Facebook Insights.

Having a Business Manager account isn’t required to use ads on Instagram, but it’s necessary if you would like to review and respond to comments on your ads. To have all these options, you will need to connect your Instagram account to a Page.