As you probably already know, Instagram’s advertising is done through Facebook’s existing ad platforms, mainly Ads Manager. Why is that? Simply because Instagram was bought by Facebook in April 2012 and right now Instagram and Facebook ads are a part of one ecosystem.  Creating Instagram Ads is basically the same as creating Facebook Ads with […]

There are 2 ways to connect your Page to a Business Manager account.

  Business Manager will allow you to manage the people, accounts, and Pages that you and your company works with in one place. To create a Business Manager account, you have to do the following:

Business Manager is a single interface for enterprises and agencies to manage multiple ad campaigns and pages for their business.

To check your Facebook Page stats you need to fulfill one condition: your Page must have more than 30 fans. After this threshold, you’ll get access to Facebook Insights.

Having a Business Manager account isn’t required to use ads on Instagram, but it’s necessary if you would like to review and respond to comments on your ads. To have all these options, you will need to connect your Instagram account to a Page.