Back in 2014, Instagram launched business accounts. They were designed to provide creators with additional tools for more effective account management.  Surprisingly, some marketers still don’t know what exactly a business profile is, why they should be using it and how to run an Instagram business account analytics. So let’s clear up all those doubts! […]

Let me guess, you’ve just started working for a company as a social media manager and you need access to their Instagram business page. It was easier to create a business account for yourself, but now you have to add a pre-existing account. Trust us, though, it’s not as difficult as it might seem. In […]

If you are an active Instagram user you might have started seeing content on Instagram that is labelled as Sponsored more and more often. Today we’ll explain what sponsored Instagram posts actually are, who can create them and how. 

We’ve talked a dozen times about how important it is to plan marketing content ahead of time. Instagram is no exception here. Apart from just planning and preparing content for your Instagram profile, it’s often very useful also to have the possibility to schedule Instagram posts in advance. That way you don’t have to remember […]