As you probably already know, Instagram’s advertising is done through Facebook’s existing ad platforms, mainly Ads Manager. Why is that? Simply because Instagram was bought by Facebook in April 2012 and right now Instagram and Facebook ads are a part of one ecosystem.  Creating Instagram Ads is basically the same as creating Facebook Ads with […]

Do you want to embody new creative ways to engage your Instagram followers? Is one picture not enough for what you want to share with your audience? Do you need to introduce an offer through a variety of images? If you answered ‘yes’ at least once, then an Instagram carousel post might be something for […]

It’s not a secret that organic reach on Facebook and Instagram is declining. It’s more and more difficult to have satisfying results on these platforms without using a paid promotion. Of course, there are many ways in which you can boost your performance, like using relevant hashtags or starting cross-promotion with other Instagram creators. However, […]

Yes. At the very least you should try to advertise on Instagram. Ads can help specify your goals and get you results that would be impossible without them. And advertising on Instagram will only become more important as the social media channel becomes more popular.