A Twitter Web Tag is a piece of HTML that you implement in your website to enable measuring the results of your Promoted Tweets. Creating a tag takes just a few minutes. So what do you need to do?

Facebook Audience is a group of Facebook users that you can use to target your ads. Such a group can be created from data collected by your customer management, mailing system, an Audience Scan at Sotrender or based on the behaviours of your users on your website, app, or game.

Having a Business Manager account isn’t required to use ads on Instagram, but it’s necessary if you would like to review and respond to comments on your ads. To have all these options, you will need to connect your Instagram account to a Page.