YouTube gives you a various range of ads you can use to achieve your marketing goals. Several ad formats can be displayed in different places of your screen and it’s your decision which one you want to use. But exactly what formats does YouTube offer?

Yes, you should. Some of them might offer useful feedback or good advice. And don’t just moderate such positive posts; be sure to reply as well. Interacting with your audience will be appreciated. Feedback won’t always be positive, so be prepared for judgmental opinions and unhinged hatred. These are the comments you have to moderate. […]

Measuring the effects of your YouTube ads depends on your campaign and your business goals. Social media marketing has one key advantage: you can measure almost everything with any number of tools. To measure the effects of your YouTube campaigns, start with their native tool – YouTube Analytics. If your campaigns become bigger and you […]