Website Tags were created by Twitter to help track conversions that happen on external sites as a result of a Promoted Tweets. With tags, you can track any kind of onsite conversion. You can even add more than one tag to measure different actions that users might do.

When you’re running campaigns on Twitter that promote your blog posts or website, it’s crucial to measure their actual impact. By setting up the a Twitter web tag, you can compare, analyze, and optimize your campaigns. Web Tag is just a piece of HTML that you need to implement into your website code. A tag […]

A Twitter Web Tag is a piece of HTML that you implement in your website to enable measuring the results of your Promoted Tweets. Creating a tag takes just a few minutes. So what do you need to do?