Providing customer service over social media comes with so many benefits, but you have to make sure your efforts result in a happy customer. To do that, your company can make use of the right type of analysis that can track emotional charge.  Since sentiment analysis can improve customer service on your social media channels, […]

Social media managers and marketers usually gauge how their social media strategy is going by checking metrics like engagement, mentions, and follower growth. However, these metrics don’t reveal anything about how your audience feels about your brand or your services.