Content marketers tend to rely on native social media analytics to make decisions about their content strategy. However, many of these tools don’t answer some of the more difficult questions. This is where AI and machine learning come in, and can answer nuanced questions about your content strategy.

Marketers always look for innovative ways to improve their communication strategy on their social media platforms, but they still seem to be somewhat afraid of machine learning and AI. The thing is, ML and AI models can help you make data-driven decisions about how your brand is representing itself to your fanbase, so it’s worth […]

Social media posts can tell you so many things about your audience, their interests, perceptions, and what topics are relevant to them. Why not just give them a questionnaire, then? Wouldn’t you find out more by asking them directly?

The simple answer is, yes, you can compare your brand’s and your competition’s visibility online. To get a better understanding of your brand’s exposure on social media, simple marketing analytics can only tell you so much. More refined and advanced analyses are necessary to get the full picture. However, you might not be familiar with […]

Social media managers and marketers usually gauge how their social media strategy is going by checking metrics like engagement, mentions, and follower growth. However, these metrics don’t reveal anything about how your audience feels about your brand or your services.