Many Instagram users wonder if writing a good caption, and actually spending any time on it, matters. For two good reasons, the answer is yes.
Recently quite a lot of Instagram profiles have been dealing with decreasing numbers of likes and comments (total engagement) under their posts. As many people are not aware of what is really going on in this case, we are here to explain that.
An algorithm is a “set of steps that are followed in order to solve a mathematical problem or to complete a computer process.” When talking about a social media algorithm, we’re referring to the process that a social media site goes through to show your content.