As you probably already know, Instagram’s advertising is done through Facebook’s existing ad platforms, mainly Ads Manager. Why is that? Simply because Instagram was bought by Facebook in April 2012 and right now Instagram and Facebook ads are a part of one ecosystem.  Creating Instagram Ads is basically the same as creating Facebook Ads with […]

Is this your first time preparing an Instagram ad? Instagram ads might look complicated if you’ve never had to prepare them on your own. There are so many targeting options, placements, and audience characteristics you can choose from. Not to mention the budgeting you have to prepare for.

Instagram ads are a great way to reach new users who might be interested in your content. They can appear in Stories, your Explore page, and in your Feed. But have you wondered how you can reach a specific portion of Instagram users using your ads? What kind of targeting options are available on Instagram, […]

If you are an active Instagram user you might have started seeing content on Instagram that is labelled as Sponsored more and more often. Today we’ll explain what sponsored Instagram posts actually are, who can create them and how. 

The answer to this question will depend on your marketing and PR strategy. However, there are a few groups of people who you should follow no matter what. Follow these rules to ensure that your business is kept up to date.