Instagram’s advertising is done through Facebook’s existing ad platforms. This is because Instagram was bought by Facebook in April 2012 and they thought it best if Instagram ads were integrated with their platforms (Facebook Ad panel, Power Editor). Creating Instagram Ads is basically the same as creating Facebook Ads with just a few changes when […]

Instagram has 3 main types of advertisements to choose from. And you can’t go wrong with any of them, as long as they line up with your goals.

The answer to this question will depend on your marketing and PR strategy. However, there are a few groups of people who you should follow no matter what. Follow these rules to ensure that your business is kept up to date.

For Instagram, targeting options available on Facebook are also available on Instagram. That’s because since 2012 Instagram is also a part of the Facebook family. So now Instagram Ads has the same various options as Facebook.