Posts tagged with audience scan

What is the Affinity Index and how do we calculate it?

The Affinity Index also called the ‘efficiency indicator’, describes the degree to which a target audience matches the entire population of an analyzed platform.

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Does Sotrender offer any additional social media reports?

Yes, we have additional reports that will answer a variety of questions for you. Here is a list of the reports that you can choose from: Reports available in the application Some of our reports require you to have an account in our application. You will need to connect your business social media profiles in […]

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