Posts tagged with audience scan

What is the Affinity Index and how do we calculate it?

The Affinity Index, also called the ‘efficiency indicator’, describes the degree to which a target audience matches to the entire population of an analysed platform.

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Does Sotrender offer any additional social media reports?

Yes, in our portfolio we have few additional reports: Paid Communication (requires verification with Sales Team first: – estimations of your competitor’s insights data – what they’re promoting, how much they’re spending, and when they’re using paid promotion. Brand Awareness – How does your brand look online? Are people talking about it? How, when, […]

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