Unfortunately, you can’t just rely on your company’s marketing team to create great content that will make your target audience invested in the company. Getting a person to vouch for and represent your brand can be a great way to connect with your audience and reach a new group of users. You can create an […]

Providing customer service over social media comes with so many benefits, but you have to make sure your efforts result in a happy customer. To do that, your company can make use of the right type of analysis that can track emotional charge.  Since sentiment analysis can improve customer service on your social media channels, […]