Unfortunately, you can’t just rely on your company’s marketing team to create great content that will make your target audience invested in the company. Getting a person to vouch for and represent your brand can be a great way to connect with your audience and reach a new group of users. You can create an […]

Content marketers tend to rely on native social media analytics to make decisions about their content strategy. However, many of these tools don’t answer some of the more difficult questions. This is where AI and machine learning come in, and can answer nuanced questions about your content strategy.

Marketers always look for innovative ways to improve their communication strategy on their social media platforms, but they still seem to be somewhat afraid of machine learning and AI. The thing is, ML and AI models can help you make data-driven decisions about how your brand is representing itself to your fanbase, so it’s worth […]

Social media posts can tell you so many things about your audience, their interests, perceptions, and what topics are relevant to them. Why not just give them a questionnaire, then? Wouldn’t you find out more by asking them directly?

The simple answer is, yes, you can compare your brand’s and your competition’s visibility online. To get a better understanding of your brand’s exposure on social media, simple marketing analytics can only tell you so much. More refined and advanced analyses are necessary to get the full picture. However, you might not be familiar with […]