Posts tagged with topic modeling

What can AI tell me about my content strategy?

Content marketers tend to rely on native social media analytics to make decisions about their content strategy. However, many of these tools don’t answer some of the more difficult questions. This is where AI and machine learning come in, and can answer nuanced questions about your content strategy.

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What can I learn about my audience’s interests through topic modeling?

Social media posts can tell you so many things about your audience, their interests, perceptions, and what topics are relevant to them. Why not just give them a questionnaire, then? Wouldn’t you find out more by asking them directly?

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