Instagram Insights has its own metrics for tracking your business profile’s performance. However, not every metric you come across is as crucial as you might think, vanity metrics are a thing, after all. In this post, we’ll tell you more about the specific Instagram metrics you should care about to improve your social media performance.
Yes, and no. 😉 As you most probably know, you have access to your Instagram Insights only from your mobile app, and once you switch your profile to a Business Profile. However, there is now a way to see your Instagram data from a desktop device – via Facebook’s Creator Studio.