As Instagram uses the same reporting tool as Facebook, the procedure for checking effects is very similar.

  1. In Facebook Ads Manager, click ‘All Campaigns’ / ‘All Advert Sets’ / ‘All Adverts’ for your Instagram campaigns.
  2. Click ‘Columns’ and then ‘Customize’.
  3. Choose the columns you want to use for analysing and click Apply
  4. Then, you can export your data as a report to an .xls file for further analysing.

Start analyzing your Instagram performance

Also, you can check Account Insights if you converted your profile into a business one. This will show you the organic effects as well.

Read also:

  1. What analytic tools for Instagram I can use?
  2. What type of ads can I use on Instagram?
  3. How do I add my business account to my Instagram app in 3 steps?