As Instagram uses the same reporting tool as Facebook, the procedure for checking effects is very similar.
- In Facebook Ads Manager, click ‘All Campaigns’ / ‘All Advert Sets’ / ‘All Adverts’ for your Instagram campaigns.
- Click ‘Columns’ and then ‘Customize’.
- Choose the columns you want to use for analysing and click Apply
- Then, you can export your data as a report to an .xls file for further analysing.
Also, you can check Account Insights if you converted your profile into a business one. This will show you the organic effects as well.