{"id":52587,"date":"2024-07-30T11:23:42","date_gmt":"2024-07-30T09:23:42","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=52587"},"modified":"2025-01-22T09:29:54","modified_gmt":"2025-01-22T08:29:54","slug":"sotrender-vs-whatagraph-tool-comparison","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2024\/07\/sotrender-vs-whatagraph-tool-comparison\/","title":{"rendered":"Sotrender vs. Whatagraph – tool comparison"},"content":{"rendered":"\n

Are you looking for a Whatagraph alternative? Or maybe you just identified a need for a social media analytics and reporting app and started checking the available options?<\/p>\n\n\n\n\n\n\n\n

We\u2019ve prepared a quick comparison of two tools: Whatagraph and its alternative \u2013 Sotrender. Below you\u2019ll find what features they offer and what makes them different from each other.<\/p>\n\n\n\n

If you\u2019re not 100% sure whether you actually need a social media analytics tool<\/a>, we\u2019ve talked about all the benefits of using one in one of our articles<\/a>.<\/p>\n\n\n\n

Sotrender vs. Whatagraph \u2013 tool comparison<\/h2>\n\n\n\n

TL;DR<\/strong><\/p>\n\n\n\n

Who is Sotrender a good fit for?<\/strong><\/p>\n\n\n\n

For social media managers and social media teams looking for quick reporting and reliable social media data served in an easily digestible way.<\/p>\n\n\n\n

Who is Whatagraph a good fit for?<\/strong><\/p>\n\n\n\n

For brand managers and in-house marketing teams who are in charge of all digital marketing activities and need to have all the data, not just from socials, in one place.<\/p>\n\n\n\n

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\n Tool comparison\n <\/h2>\n

\n Sotrender vs. Whatagraph\n <\/h3>\n <\/div>\n
\n \n \n \n \n \n \n \n <\/linearGradient>\n <\/defs>\n <\/svg>\n \n Sotrender\n <\/span>\n <\/div>\n
\n \n \n \n \n \n \n <\/pattern>\n \n <\/defs>\n <\/svg>\n \n Whatagraph\n <\/span>\n <\/div>\n <\/header>\n\n
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\n Organic data\n <\/h4>\n <\/div>\n\n
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\n \n Channels\n <\/span>\n <\/div>\n
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\n \n \n \n <\/g>\n \n \n \n <\/clipPath>\n <\/defs>\n <\/svg>\n\n \n \n <\/svg>\n\n \n \n \n <\/g>\n \n \n \n <\/clipPath>\n <\/defs>\n <\/svg>\n\n \n \n \n <\/g>\n <\/svg>\n <\/div>\n <\/div>\n
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\n \n \n \n <\/g>\n \n \n \n <\/clipPath>\n <\/defs>\n <\/svg>\n\n \n \n <\/svg>\n\n \n \n \n <\/g>\n \n \n \n <\/clipPath>\n <\/defs>\n <\/svg>\n\n \n \n \n <\/g>\n <\/svg>\n\n \n\n \n <\/svg>\n\n \n\n \n <\/svg>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Community ranking on Facebook\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n PTAT metric and Interactivity Index\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Content performance analysis with custom tags\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Competition tracking\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n
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\n Reporting\n <\/h4>\n <\/div>\n\n
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\n \n Reports for owned social channels: Facebook, LinkedIn, Instagram\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n
\n YES\n <\/div>\n
\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n
\n YES\n <\/div>\n
\n YES\n <\/div>\n
\n YES\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Number of reports for owned channels per month\n <\/span>\n <\/div>\n
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\n Unlimited\n <\/div>\n <\/div>\n <\/div>\n
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\n Unlimited\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n One brand report for all social channels \n <\/span>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Comparative reports for Facebook\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Comparative reports for Instagram\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Comparative reports for LinkedIn & TikTok\n <\/span>\n <\/div>\n
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\n YES\n \n on demand\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Automated reports\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Reports enriched with chart descriptions and summaries\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Report customization & personalization\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n YES\n \n more options\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Additional custom reports and dashboards for any social media channel\n <\/span>\n <\/div>\n
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\n YES\n \n on demand\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n
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\n Paid data (Meta)\n <\/h4>\n <\/div>\n\n
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\n \n Ad analysis\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Benchmarking with other advertisers\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Report on paid activities for own profiles\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Report on paid activities for competitor profiles\n <\/span>\n <\/div>\n
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\n YES\n \n on demand\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Ads optimization \n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n NO\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n
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\n Trial period\n <\/h4>\n <\/div>\n\n
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\n \n Free trial\n <\/span>\n <\/div>\n
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\n YES\n \n for everyone (7 days)\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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\n YES\n \n on request (7 days)\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Generating reports during trial period\n <\/span>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n
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\n YES\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n
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\n Plans\n <\/h4>\n <\/div>\n\n
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\n \n Prices\n <\/span>\n <\/div>\n
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\n From \u20ac72\n \n per month\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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\n From \u20ac219\n \n per month\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Historical data\n <\/span>\n <\/div>\n
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\n Up to 3 years\n \n More on request\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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\n Unlimited\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Account manager + free 1:1 training for new customers\n <\/span>\n <\/div>\n
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\n YES\n \n in Plus plan and above\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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\n YES\n \n only in higher plans\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n<\/article>\n\n\n\n

Curious what users say about Sotrender? Read their reviews on G2 Crowd profile. \u00bb<\/a><\/p>\n\n\n\n

\"Sotrender<\/figure>\n\n\n\n

Sotrender vs. Whatagraph \u2013 main differences <\/h2>\n\n\n\n

Both Sotrender and Whatagraph are platforms for monitoring, analyzing, and reporting digital performance.<\/p>\n\n\n\n

However, Sotrender is solely a social media platform.<\/strong><\/p>\n\n\n\n

Whatagraph, apart from having integration with most popular social media channels, also offers integration with, e.g., Google or Amazon, which makes it more a marketing platform rather than a social media marketing app.<\/p>\n\n\n\n

Actually, Whatagraph is a data integrator, being able to connect data from over 50 sources, such as Semrush, Adform, Shopify, Salesforce, and others.<\/p>\n\n\n\n

Having such an all-in-one data platform sounds great, but it may not be a dream solution for social media managers looking for a simple and intuitive tool enabling them to have control over their social media on a day-to-day basis.<\/p>\n\n\n\n

Apart from some other smaller differentiators, like unique data, Sotrender is also backed up by a team of experienced data scientists. Having an in-house analytics team<\/a> serves as a huge convenience for our clients who are sometimes in need of very unique and non-standard data. Having worked for clients and institutions such as WHO, UNICEF, Discovery, ING, and others equipped us with knowledge and experience on how to deal with even the most unusual data requests.<\/p>\n\n\n\n

That\u2019s why if at any point you find that the data in our app isn\u2019t enough, just contact us<\/a> and we\u2019ll find a solution tailored to your needs.<\/p>\n\n\n\n

When it comes to social media analytics, nothing is impossible for us.<\/strong><\/p>\n\n\n\n

Let\u2019s delve into specific features for both Sotrender and Whatagraph.<\/p>\n\n\n\n

Benchmarking<\/h2>\n\n\n\n

Another huge difference is that Whatagraph, as a data aggregator, doesn\u2019t provide any insights about the performance of competitors.<\/p>\n\n\n\n

Sotrender, in contrast, has a separate module called Comparison<\/a> where you can easily monitor any social media channel you want \u2013 it can be your direct competitor, a global player, or an influencer you considered cooperating with. Being up to date with what your competitors are doing and how their socials are performing is crucial, that\u2019s why in Sotrender, you have all those insights at your fingertips.<\/p>\n\n\n\n

Benchmarking has a huge impact on the next module, which is reporting.<\/p>\n\n\n