{"id":52175,"date":"2024-05-28T13:43:28","date_gmt":"2024-05-28T11:43:28","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=52175"},"modified":"2024-12-11T13:59:15","modified_gmt":"2024-12-11T12:59:15","slug":"linkedin-video-content","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2024\/05\/linkedin-video-content\/","title":{"rendered":"Lights, Camera, Engagement: Mastering LinkedIn Video Content Creation"},"content":{"rendered":"\n

LinkedIn native videos launched in 2017, proving that it\u2019s more than a long-form B2B content platform. Like users on other social media platforms, LinkedIn users prefer video content and offer more impressions and engagement.<\/p>\n\n\n\n\n\n\n\n

If you\u2019re not using LinkedIn video content for video marketing yet, here\u2019s everything you need to know to hit the ground running.<\/p>\n\n\n\n

Types of LinkedIn Videos<\/h2>\n\n\n\n

Here are some of the most common types of LinkedIn videos:<\/p>\n\n\n\n

Embedded Videos<\/h3>\n\n\n\n

It\u2019s common for brands to upload a video to a video-hosting platform like YouTube or Vimeo, then share the link on LinkedIn. While this is a good option, LinkedIn native videos tend to be a more effective way of gaining traction for social media video marketing.<\/p>\n\n\n\n

LinkedIn Native Video<\/h3>\n\n\n\n

Native LinkedIn videos are videos that are uploaded directly to LinkedIn or created on the platform itself. Unlike embedded videos, LinkedIn native videos have features that create more engagement, such as autoplay in the feed. As your followers<\/a> scroll by the video, it begins to play, capturing more attention.<\/p>\n\n\n\n

LinkedIn Video Ads<\/h3>\n\n\n\n

LinkedIn video ads are sponsored commercial videos that appear in the LinkedIn feed. Video ad campaigns have a higher potential for getting your brand in front of the right audience, creating more brand awareness, and generating leads. They\u2019re more engaging naturally and reach a larger and more targeted audience.<\/p>\n\n\n\n

Unlike LinkedIn native video, which can be about 10 minutes long maximum, LinkedIn video ads can run up to 30 minutes. This is comparable to the long-form videos that are commonly seen on YouTube vs. other social media platforms.<\/p>\n\n\n\n

Learn more about creating top-notch LinkedIn ads from our guide \u00bb<\/a><\/p>\n\n\n\n

How to Use LinkedIn Native Video<\/h2>\n\n\n\n

Sharing LinkedIn native video<\/a> is simple on both desktop and mobile. Desktop requires a pre-recorded video, whereas mobile allows you to record and post in the app with text, stickers, and other features.<\/p>\n\n\n\n

Here\u2019s how to post video on LinkedIn from a desktop<\/h3>\n\n\n\n
    \n
  1. Navigate to the homepage or Company Page.<\/li>\n\n\n\n
  2. Click \u2018Start a post\u2019 and then click the Media icon (\u2018Add media\u2019).<\/li>\n\n\n\n
  3. Click \u2018Upload from computer\u2019 to select files.<\/li>\n\n\n\n
  4. Add video thumbnail and\/or captions (this is optional).<\/li>\n\n\n\n
  5. Write your post’s caption.<\/li>\n\n\n\n
  6. Click \u2018Post\u2019.<\/li>\n<\/ol>\n\n\n\n
    \"linkedin
    Adding captions to LinkedIn videos<\/figcaption><\/figure>\n\n\n\n

    Here\u2019s how to post to LinkedIn<\/a> from mobile<\/h3>\n\n\n\n
      \n
    1. Open the app on a mobile device.<\/li>\n\n\n\n
    2. Tap the + icon (\u2018Post\u2019) on the Home screen and then click the \u2018Media\u2019 icon.<\/li>\n\n\n\n
    3. Choose pre-recorded video from your device’s library.<\/li>\n\n\n\n
    4. Edit the video and\/or add captions (this is optional).<\/li>\n\n\n\n
    5. Click \u2018Post\u2019.<\/li>\n<\/ol>\n\n\n\n

      Text added as a video description should be captivating and encourage a wide audience to watch the video. You can include the main points from the video, a link to a blog or web page, or an enticing question that compels users to view. You should also tag any relevant people or hashtags.<\/p>\n\n\n\n

      When you\u2019re ready, click Post. It may take a moment for your video to upload. On iPhone, you have to wait in the app for the upload to complete, as well as check if the iPhone storage is not full<\/a>. Android devices allow you to leave the app while it uploads.<\/p>\n\n\n\n

      You can add a native video link from your LinkedIn Company Page<\/a> using the same steps for desktop and mobile.<\/p>\n\n\n\n

      Note that native videos play automatically without sound. Viewers will need to activate the sound to hear your video, so you may want to include this tip in your intro. You could also use captions<\/a>, which are helpful if users are in a place where they need to watch without sound or users with hearing impairments.<\/p>\n\n\n\n

      \"Analyze<\/a><\/span>