{"id":49179,"date":"2023-12-20T13:51:22","date_gmt":"2023-12-20T12:51:22","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=49179\/"},"modified":"2024-12-23T16:33:22","modified_gmt":"2024-12-23T15:33:22","slug":"linkedin-company-page","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/12\/linkedin-company-page\/","title":{"rendered":"LinkedIn Company Page Mastery: Creating a Standout Business Presence"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">LinkedIn has come a long way since its humble beginnings as an online resume profile and job search tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s now the go-to spot for generating high-quality leads, networking with industry leaders, and possibly the best benefit\u2026<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Attracting customers.<\/span><\/i><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">When you strategically optimize your LinkedIn company page, there\u2019s no limit to how many aligned clients it can bring in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a closer look at how to customize and promote your LinkedIn company page.<\/span><\/p>\n<h2><strong>Customize Your LinkedIn Company Page<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Optimizing your LinkedIn company page for success is a top priority for attracting the right buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to customize your LinkedIn page with them in mind:<\/span><\/p>\n<h3><strong>Choose a Cover Image<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Use Canva or a graphic design tool to create a branded cover image for your LinkedIn company page. Make sure it\u2019s simple, reflects your brand\u2019s look and feel, and includes your value proposition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also swap out your cover page periodically to highlight upcoming product launches, big news, or promos.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Note that the recommended dimensions for cover images as of the time of this writing are 1128px x 191px.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">For instance, take a look at <\/span><a href=\"https:\/\/www.tailorbrands.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tailor Brands&#8217;<\/span><\/a><span style=\"font-weight: 400;\">\u00a0LinkedIn cover image:<\/span><\/p>\n<div id=\"attachment_49195\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49195\" class=\"wp-image-49195 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Tailor-Brands-LinkedIn-company-page.png\" alt=\"LinkedIn company page cover image example\" width=\"701\" height=\"611\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Tailor-Brands-LinkedIn-company-page.png 1470w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Tailor-Brands-LinkedIn-company-page-475x414.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Tailor-Brands-LinkedIn-company-page-768x669.png 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-49195\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/company\/tailor-brands\/posts\/?feedView=images\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">At the core of Tailor Brands&#8217; LinkedIn strategy is consistent branding and copy pointed toward its target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its cover image and profile photo reflect its brand colors, font, and logo. <\/span>Most importantly, it has a clear value statement. This immediately helps visitors understand who Tailor Brands helps and how.<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-f77420bd-ddb8-4663-a984-9a23ee1a0d19\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-f77420bd-ddb8-4663-a984-9a23ee1a0d19\" class=\"hs-cta-node hs-cta-f77420bd-ddb8-4663-a984-9a23ee1a0d19\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/f77420bd-ddb8-4663-a984-9a23ee1a0d19\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-f77420bd-ddb8-4663-a984-9a23ee1a0d19\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/f77420bd-ddb8-4663-a984-9a23ee1a0d19.png\" alt=\"Start analyzing your LinkedIn performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'f77420bd-ddb8-4663-a984-9a23ee1a0d19', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>Write an Engaging Summary<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Craft a clear and engaging summary with relevant keywords to attract the right visitors to your page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your best bet?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Work off your value statement.<\/span><i><span style=\"font-weight: 400;\"> And pay attention to solving your target audience\u2019s pain points.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if your value proposition is: \u201cWe help project managers shave 10-15 hours a week off their schedules with an all-in-one productivity suite\u201d, then your summary should focus on the \u201cwhat\u201d, \u201chow\u201d, and \u201cwho\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWelcome to ProjectSuite, a tool built by project managers for project managers just like you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After years of wasting time on redundant work, we decided to put our heads together to learn how to save as much time as possible. Many ideas and tests later, ProjectSuite was born.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our productivity software helps you automate tasks. And our new AI features help predict upcoming workloads so you can better allocate your resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our goal over the next five years is to help you replace 30% of your tasks with our automations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious to learn more? Sign up for a demo or a free trial today.\u201d<\/span><\/p>\n<p><b>Pro-Tip<br \/>\n<\/b><span style=\"font-weight: 400;\">Consider hiring a professional writer if writing isn&#8217;t your strong suit. They specialize in writing copy that helps businesses attract the right leads and customers. You can also hire writers with niche expertise if you\u2019re in a complex or ultra-refined industry.<\/span><\/p>\n<h3><strong>Add Relevant Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re just starting your LinkedIn page, add a few posts, articles, and other content assets to set up a more defined presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you might repurpose snippets from a few of your pillar blog posts. Or, you might share a few high-value carousels to help your audience with actionable advice they care to know. Adding practical tools like an <a href=\"https:\/\/www.vantazo.com\/\" target=\"_blank\" rel=\"noopener\">invoice generator<\/a> to your content mix can offer immediate value to your audience, addressing common pain points such as efficient billing and financial management.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We\u2019ll touch more on <\/span><\/i><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/06\/how-to-post-on-linkedin-guide-to-creating-engaging-content\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">posting relevant and engaging content<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> in a bit.<\/span><\/i><\/p>\n<h3><strong>Add Job Opportunities and Offerings<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn is a popular platform for job seekers and employers. Millions of users use it to actively search for new opportunities. If you don\u2019t have any job opportunities to share yet, keep in mind that LinkedIn can help you secure top talent whenever you\u2019re ready.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do have job openings, now\u2019s the time to <\/span><span style=\"font-weight: 400;\">add them<\/span><span style=\"font-weight: 400;\">. Consider including information about your company&#8217;s employee experience, such as your approach to an <a href=\"https:\/\/www.hibob.com\/hr-tools\/exit-interview-template\/\" target=\"_blank\" rel=\"noopener\">exit interview<\/a>, which can demonstrate your commitment to continuous improvement and employee feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to also <\/span><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a791004\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">include the products<\/span><\/a><span style=\"font-weight: 400;\"> and services you offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, get inspired by TSplus Group. The company is a leading provider of Remote Access software solutions for IT professionals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its LinkedIn company page showcases its top product offering, TSPlus Remote Access. It&#8217;s a highly <\/span><a href=\"https:\/\/tsplus.net\/top-alternatives-to-teamviewer-for-remote-support\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">secure and best alternative to TeamViewer<\/span><\/a><span style=\"font-weight: 400;\"> and other competitors, like Citirix. It also showcases product offers, such as Server Monitoring and Remote Support, among others.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49211\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/linkedin-company-page-products.png\" alt=\"linkedin company page products\" width=\"750\" height=\"484\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/linkedin-company-page-products.png 1186w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/linkedin-company-page-products-475x307.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/linkedin-company-page-products-768x496.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These product summaries give TSPlus\u2019 visitors a clear indication of the solutions it offers and how they can solve specific pain points.<\/span><\/p>\n<h3><strong>Create Action Buttons and Custom Buttons<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Generate traffic to your website and relevant landing pages by creating action and custom buttons.<\/span><\/p>\n<p><b>Use clear language when writing your calls to action, such as \u201cBook a Demo\u201d, \u201cDownload eBook\u201d, and \u201cSign up for free\u201d.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to add buttons to your page:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Start by navigating to your admin view and clicking on &#8220;Edit page.&#8221; <\/span><\/li>\n<li>In the pop-up box, go to the &#8220;Header&#8221; section and click on &#8220;Buttons.&#8221; Turn on the &#8220;Custom button&#8221; option and choose a button name from the drop-down menu.<\/li>\n<li>Enter the URL to direct followers to your desired webpage or registration form.<\/li>\n<li>Save your changes to activate the buttons.<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-f77420bd-ddb8-4663-a984-9a23ee1a0d19\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-f77420bd-ddb8-4663-a984-9a23ee1a0d19\" class=\"hs-cta-node hs-cta-f77420bd-ddb8-4663-a984-9a23ee1a0d19\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/f77420bd-ddb8-4663-a984-9a23ee1a0d19\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-f77420bd-ddb8-4663-a984-9a23ee1a0d19\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/f77420bd-ddb8-4663-a984-9a23ee1a0d19.png\" alt=\"Start analyzing your LinkedIn performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'f77420bd-ddb8-4663-a984-9a23ee1a0d19', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Promote Your LinkedIn Company Page<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After you\u2019ve optimized your presence, carve out time in your schedule to promote your LinkedIn company page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what we recommend:<\/span><\/p>\n<h3><strong>Build Connections with Potential Customers and Business Owners<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Build connections with potential customers and business owners by consistently posting quality and high-value content in line with your brand image and purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone comments on your posts, reply and keep the conversation going. Be sure to be authentic, kind, and respectful when communicating online to protect your brand\u2019s <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2017\/07\/brands-online-reputation-matters\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online reputation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to engage with other profiles and peers in your industry. Simply like, share, and comment on high-value content they share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And speaking of engagement\u2026<\/span><\/p>\n<h3><strong>Encourage Employee Engagement<\/strong><\/h3>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/2017\/05\/employer-branding-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Involving your employees<\/span><\/a><span style=\"font-weight: 400;\"> on LinkedIn can humanize your brand and help grow your page&#8217;s audience. That\u2019s why we recommend using employee-generated content (EGC) and team member spotlights on your page.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Be sure to also include them as employees on your page and ask them to follow and engage with your company page. They\u2019ll also need to list your company as their employer on their LinkedIn profiles.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">For instance, get inspired by Remote and Tailor Brands. These two companies use this approach to display the more human, personal side of their businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remote, a <\/span><a href=\"https:\/\/remote.com\/global-hr\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">remote HR<\/span><\/a><span style=\"font-weight: 400;\"> talent acquisition company, uses social proof, such as success stories from satisfied clients. <\/span><i><span style=\"font-weight: 400;\">But it also digs deeper into the heart of its operation \u2014 its happy employees.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Its employees share their work-from-home experiences, and the brand actively promotes these stories:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49213\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Employee-Engagement-on-a-linkedin-company-page.png\" alt=\"Employee Engagement on a linkedin company page\" width=\"500\" height=\"463\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Employee-Engagement-on-a-linkedin-company-page.png 1352w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Employee-Engagement-on-a-linkedin-company-page-475x440.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Employee-Engagement-on-a-linkedin-company-page-768x711.png 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tailor Brands also humanizes its LinkedIn presence with employee spotlights and behind-the-scenes glimpses of its company culture:<\/span><\/p>\n<div id=\"attachment_49215\" style=\"width: 511px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49215\" class=\" wp-image-49215\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Tailor-Brands-linkedin-employees.png\" alt=\"Tailor Brands linkedin employees\" width=\"501\" height=\"545\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Tailor-Brands-linkedin-employees.png 1022w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Tailor-Brands-linkedin-employees-475x517.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Tailor-Brands-linkedin-employees-768x836.png 768w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><p id=\"caption-attachment-49215\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/posts\/tailor-brands_%D7%A9%D7%91%D7%A2%D7%94-%D7%99%D7%9E%D7%99%D7%9D-%D7%91%D7%A9%D7%91%D7%95%D7%A2-%D7%A9%D7%91%D7%A2%D7%AA-%D7%A4%D7%9C%D7%90%D7%99-%D7%A2%D7%95%D7%9C%D7%9D-%D7%A9%D7%91%D7%A2%D7%94-activity-6937699103531257857-7ekl\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">To streamline the process, consider asking your team to start collecting images and videos of them at work. You then add these to a team folder to schedule out in batches or ask your content manager to work them in where relevant. You might also ask them to post their own stories weekly or monthly for your brand to later reshare.<\/span><\/p>\n<h3><strong>Post Engaging Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Engage your <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/10\/how-to-get-more-linkedin-followers-proven-methods\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn followers<\/span><\/a><span style=\"font-weight: 400;\"> with interesting status updates and company news. You can also highlight your brand\u2019s expertise in featured posts.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Your goal? Create content that provides tremendous value.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s review a few brands that are stealing the show with relevant, valuable, and engaging content.<\/span><\/p>\n<h4><strong>SoFi<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Known globally for its fair student loan refinancing solutions, SoFi has created a LinkedIn presence that tells a story. <\/span><i><span style=\"font-weight: 400;\">It does this<\/span><\/i> <i><span style=\"font-weight: 400;\">not just as a service provider but as a partner in its audience\u2019s financial journey.<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49203 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/sofi.png\" alt=\"sofi linkedin post example\" width=\"501\" height=\"473\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/sofi.png 1090w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/sofi-475x449.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/sofi-768x726.png 768w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/p>\n<h4><strong>hims &amp; hers\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Hims &amp; hers uses its LinkedIn page to educate its audience about mental health, wellness, and the <\/span><span style=\"font-weight: 400;\">science behind hair problems<\/span><span style=\"font-weight: 400;\"> and skin conditions. This commitment to transparency and education positions it as a trusted source of information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company also showcases its thought leadership in the telehealth and wellness space by sharing industry insights, research findings, and upcoming events.<\/span><\/p>\n<div id=\"attachment_49201\" style=\"width: 511px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49201\" class=\" wp-image-49201\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/hims-hers.png\" alt=\"hims &amp; hers linkedin post example\" width=\"501\" height=\"615\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/hims-hers.png 928w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/hims-hers-475x584.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/hims-hers-768x943.png 768w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><p id=\"caption-attachment-49201\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/posts\/hims-%26-hers_come-join-us-at-the-music-city-center-in-activity-7104935642563768321-TdGY\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<h4><strong>Clean Origin<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Clean Origin regularly shares engaging content related to diamonds, jewelry, and sustainable practices. Using eye-catching visuals, informative articles, and videos, it captivates its audience.\u00a0 Clean Origin uses every opportunity to educate the world about <\/span><span style=\"font-weight: 400;\">lab-grown diamonds<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also shares major news and wins. For example, when the brand made it on a Forbes list as one of the best diamond stud earrings to wear, it proudly shared its success with its followers:<\/span><\/p>\n<div id=\"attachment_49199\" style=\"width: 511px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49199\" class=\"wp-image-49199\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Clean-Origin.png\" alt=\"Clean Origin linkedin post example\" width=\"501\" height=\"543\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Clean-Origin.png 922w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Clean-Origin-475x515.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/Clean-Origin-768x832.png 768w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><p id=\"caption-attachment-49199\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/posts\/clean-origin_10-of-the-best-lab-grown-diamond-earrings-activity-6998698061157863424-C-9j\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><b>Pro-Tip<br \/>\n<\/b><span style=\"font-weight: 400;\">Planning on using videos to spread value? Consider using a <\/span><a href=\"https:\/\/www.voices.com\/tools\/words_to_time_conversion\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">word-per-minute conversion tool<\/span><\/a><span style=\"font-weight: 400;\"> to calculate ideal lengths for your LinkedIn videos. These tools can help you ensure your videos capture attention and still provide all the necessary information.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-f77420bd-ddb8-4663-a984-9a23ee1a0d19\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-f77420bd-ddb8-4663-a984-9a23ee1a0d19\" class=\"hs-cta-node hs-cta-f77420bd-ddb8-4663-a984-9a23ee1a0d19\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/f77420bd-ddb8-4663-a984-9a23ee1a0d19\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-f77420bd-ddb8-4663-a984-9a23ee1a0d19\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/f77420bd-ddb8-4663-a984-9a23ee1a0d19.png\" alt=\"Start analyzing your LinkedIn performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'f77420bd-ddb8-4663-a984-9a23ee1a0d19', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>Track Analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Posting is one thing, but understanding which ones resonate with your audience is key.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we recommend monitoring your social analytics. Track metrics, including reactions, comments, and reposts. These <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/06\/linkedin-metrics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">metrics<\/span><\/a><span style=\"font-weight: 400;\"> give insights into what type of content your audience prefers, when\u2019s <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/linkedin\/what-is-the-best-time-to-post-on-linkedin\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the best time to post<\/span><\/a><span style=\"font-weight: 400;\">, and more.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">LinkedIn has native analytics, which offers good insights, but we recommend <\/span><\/i><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/07\/linkedin-analytics-a-101-guide\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">diving deeper with Sotrender<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a platform comparison to demonstrate what we mean:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48303\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/Sotrender-vs-Linkedin-ENG-1.png\" alt=\"linkedin analysis alternative\" width=\"701\" height=\"995\" \/><\/p>\n<h2><strong>Wrap up<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Your LinkedIn company page is an invaluable tool you can use to generate aligned leads, connections, and clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By taking the time to set up, manage, and promote your page with intention, you can widen your network, build your authority, and create an engaging online presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And remember, if you need deep insights into your LinkedIn strategy, you\u2019ll love Sotrender. <\/span><a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?slug=gold&amp;currency=usd&amp;_ga=2.130828684.242921272.1698442255-584497953.1698442255\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Try it out for free today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s to your success!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn has come a long way since its humble beginnings as an online resume profile and job search tool. It\u2019s now the go-to spot for generating high-quality leads, networking with industry leaders, and possibly the best benefit\u2026 Attracting customers.<\/p>\n","protected":false},"author":293,"featured_media":49207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3227],"tags":[3223,3267],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Company Page Mastery: Creating a Standout Business Presence<\/title>\n<meta name=\"description\" content=\"Discover how to create a compelling business presence with a strategically optimized LinkedIn company page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2023\/12\/linkedin-company-page\/\" \/>\n<meta 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